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Partners > Value-Added Resellers (VARs)

Why become an API VAR?
Document Imaging is one of the big buzzwords across many industries today. IT Directors, department managers and executives today all realize the challenge…and cost…of the massive amounts of paper records, files and documents generated in today’s business / accountability climate. One study suggests that purchasing a document imaging system to replace off line storage and retrieval systems is on the top 5 “need to have” list of more than 60% of CIO’s. The market is and will be a strong growth market for years to come.

API’s Optiview™and Optispool™ products are key tools that will:

  • Improve the quality of record-keeping systems
  • Decrease the risk associated with documentation audits
  • Improve the speed of accessing and retrieving records, files, charts…virtually any kind of document
  • Increase the overall office efficiency of your customer’s office, department or practice
  • Give VAR’s the ability to offer their customers another high margin product, and open the possibility of new customers in new markets because of the broad industry appeal of API imaging products
  • Conform to the user - Optiview is the most adaptable and attachable document imaging product on the market! Whatever your client’s existing repository of data is, Optiview can probably attach files almost immediately…and without custom programming! That will impress them immediately!
  • User-friendly point-and-click design

API’s software systems are NOT shrink wrap packages. Customers require installation, training, support and in many cases customization of the software. All these are revenue opportunities for VAR’s…in addition to the software licensing revenue. We are not looking for organizations who don’t want to be involved with customers any more than they have to be. You’ll love working with the product and the satisfaction your clients will get with it…but we’re looking for VAR’s who will be local support and training resources for their customers. If that sounds like you, we’d like to talk to you.

Details of the API VAR program
The essence of the VAR program is having trained regional sales professionals supplement our direct sales force by selling our products to their existing clients and other clinics in their location. MediNotes currently sells and generates leads nationally through exhibiting at medical conferences, and discipline specific magazine advertising. This allows a broad range of prospect interaction, but does not allow API to conduct many demonstrations at a local level.
Regional VAR's will first contact and demonstrate Optiview to their existing client base, and then begin demonstrating to other local physicians in their area.

Authorized Training Courses:

  • API VAR Overview Video: The VAR Overview Video is a short piece, available on the API web site, which covers all aspects of the VAR program, including brief discussions of API’s flagship product, Optiview, how it is sold, and the key factors that will drive a strong win ratio for your business. The Optispool COLD product is also covered in the video. After viewing this video, you will have all the information you need to decide if you want to join the API team and be part of the exciting future in document imaging.
  • Optiview Training Certification Course: The Training Certification course is a 3 day seminar which covers the program in great detail. VAR’s sales and support staff will spend three days in sunny, beautiful Deerfield Beach, Florida learning the products, how to sell and support them and will leave as certified VAR’s if successfully completing the course.

So, if you’re looking for a growing market and an exciting productive that is very rewarding to sell and is well received by customers, look no further. If you have an established business and customer base and place a premium on customer satisfaction and loyalty, API is looking for you. I hope we hear from you soon.

Getting Started

To Start the process, please complete both of the attached in Steps 1 and 2 Note: Both must be completed to be considered for the VAR program.

Step 1- On-line Initial Interview
Please complete this form before completing the Non-disclosure agreement. It will give us some background information on your company. VAR Application Form

Step 2- Non-Disclosure Agreement (NDA)
The Non-disclosure Agreement is a document which allows our companies to disclose sensitive or confidential information. This document must be signed before entering the VAR program. After you have downloaded this document, you may fax it to 954-425-7787. You will be contacted after we have the chance to review your completed application forms.

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