About Us > Letter from the CEO

Welcome to Advanced Processing & Imaging's website. The site was created with you in mind. We hope that you will find it to be a useful tool to access information about our company, products, and services.

Experienced leadership, disciplined delivery capabilities, and straightforward alliance partner relationships are central components of the value that we provide, guiding our clients towards specific objectives with measurable business benefits and achievable performance metrics.

Client service is at the very core of our business model. Superior service has been the hallmark of our success. It is this dedication to service that makes us strive to improve how we communicate with our clients.

API responds quickly to difficult requirements and assignments, and in solving them maintains solid professional relationships with clients and personnel.

API has always focused on customer and employee loyalty and as a result, we have been able to base a large part of our growth on expanding the services we provide to current and new customers.

API takes special pride in our highly qualified technical management capabilities, responsiveness to client needs, integrity, impeccable ethics, and sensitivity to the dynamic needs of clients.

I encourage you to visit our website often for information that may be of interest to you and your colleagues. Let us know how we are doing and if there are ways that we can improve our products and service to you.

Mel Rothberg
Chairman and CEO