Overview: As a Marketing Manager, you will be responsible for the outbound marketing activities for API products. You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. In your role as a Marketing Manager you will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.

Duties and Responsibilities:

• Develop product positioning and messaging that differentiates API's products in the market.
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.
• Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
• Market intelligence – be the expert on our buyers, how they buy and their buying criteria; be the expert on our competition and how to crush them.
• Identify areas for growth and create strategic product line roadmaps to help drive adoption of the product and differentiating features.
• Demand generation – develop the strategy and manage the marketing programs that drive demand for our products.
• Develop and drive competitive marketing campaigns to ensure API's market share and profitability.
• Collaborate on event strategies, manage session content, booth presence, literature, giveaways & lead capture.